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Posts tagged #conference marketing

Five ways to increase your conference’s exposure

Knowing where to go with your conference marketing strategy and increasing its reach is always a challenge. Highly specialized areas may have a limited audience from the outset, whereas big organizations have membership in the thousands they can draw from. But whether you’re the American Psychological Association or represent a lesser known area of research, there are still many steps you can take to bring your conference to a wider audience. In this post you’ll find five key ways to take your conference to the next level and get it in front of as many interested researchers as possible.


How to attract talent to your academic conference

Running a successful conference is not just about having the most up-to-date research presentations and exciting keynote speeches. It is also critical to consider the people behind the research and the audience that will be in attendance. With that in mind, how can you ensure that you are attracting the best talent to your academic conference, how can you engage them while they’re there, and how can you make sure that they come back next year?


How to effectively market your conference

As conferences become more abundant (and people have busier schedules), finding a way to make your event stand out from the crowd and draw the right attendees can be a huge challenge for organizers. That’s why making sure you’ve built an effective marketing strategy is so essential. We sat down with Kyley Picov, the Director of Marketing from Kenes Group, a world-leading Professional Conference Organizer (PCO), to discover her tips on how to make an impact with your conference.