As conference planning and organization becomes an increasingly digital process, ensuring a quality user experience (UX) with conference management tools is more critical than ever to satisfying the needs of both conference organizers and attendees. Intuitive design and ease of use mean that organizers can spend more time creating the best conference experience and less time juggling multiple complicated technologies, while attendees can take all the steps needed to register, submit abstracts, and more, without getting confused or discouraged.
Benefits of Good UX for Attendees
For conference attendees, it is straightforward to see why a good UX is an essential part of hosting a successful event. Your conference website is likely the first place a potential attendee will come across your event, which is why an appealing and intuitive website design is so important. Necessary information, like the conference name, date, and location, must be readily visible, along with important milestones in the submission process.
Beyond this initial interaction with your conference, however, you need to ensure that the software for conference registration is easy to use. Be sure that the data you are gathering is clearly defined and that any requirements for attendance are well laid out, preventing frustration or confusion. Provide a transparent abstract and poster submission process, with formatting and file type requirements explained as simply as possible. Interactions with your tools and technology during and after the conference should reflect the ease of use that was implemented from the get-go. Overall, work to make sure that participants spend more of their time getting excited about your conference than filling out forms to attend it.
Benefits of Good UX for Organizers
When it comes to putting a conference together, well-designed products allow organizers to spend less time feeling frustrated with the tools that they use and more time working with the important aspects of conference management. The planning of a conference is more often than not a team-based project that takes place over the course of several months. A well-designed tool should fit into a daily, modern workflow, provide a seamless transition from one step of the process to the next, and support multiple team members interacting at once.
For instance, abstract management is a multi-stage project, involving announcement, submission, peer review, and acceptance. Having access to tools that make it easy to see information about collected abstracts at a glance means that organizers can quickly make decisions about the process. That’s why we’ve focused on providing a clear dashboard where organizers can easily check the status of an abstract, assign a reviewer, and send out acceptance notifications from our abstract management platform.
By now it should be clear that UX is an important consideration when organizing your conference, both for yourself and your attendees. With more and more aspects of the conference development and participation processes becoming digitized, investing in functional and easy-to-use products makes it increasingly easier for conference organizers and conference attendees alike to enjoy every aspect of the event, even before it has begun.